Sega will not proceed with NFT plan 'if it is perceived as simple money-making'

Kiryu flashes some cash
(Image credit: Sega)

In November of 2021, NFT." 

Following the recent hostility to proposals of NFTs being included in videogames, and the questionable 'play-to-earn' models associated with them, it was only a matter of time before Sega would address this. And so, during a management meeting last month, as spotted by Tweaktown, Sega president and group CEO Haruki Satomi did indeed note the "negative reactions" NFTs have received. 

"We need to carefully assess many things such as how we can mitigate the negative elements," he said, "how much we can introduce this within the Japanese regulation, what will be accepted and what will not be by the s. Then, we will consider this further if this leads to our mission 'Constantly Creating, Forever Captivating', but if it is perceived as simple money-making, I would like to make a decision not to proceed."

It's hard to imagine how selling in-game NFTs and the entire grotesque concept of play-to-earn games wouldn't be perceived as "simple money-making", and yet other publishers seem eager to embrace them. 

Ubisoft's NFT scheme has been called "useless, costly, ecologically mortifying" by a French trade union.

Others have heard the reaction and responded accordingly. Steam has banned all games with NFTs or cryptocurrency.

Jody Macgregor
Weekend/AU Editor

Jody's first computer was a Commodore 64, so he re having to use a code wheel to play Pool of Radiance. A former music journalist who interviewed everyone from Giorgio Moroder to Trent Reznor, Jody also co-hosted Australia's first radio show about videogames, how weird Lost Ark can get. Jody edited PC Gamer Indie from 2017 to 2018, and he eventually lived up to his promise to play every Warhammer videogame.